Everyone has a unique identity, which makes it much more difficult for an employer to hire someone who is right for the job. So, what is it that you can do to make your name pop into their head first? Well, we have a list of four things that can enhance your application by creating your own personal brand. Your personal brand is your way of distinguishing yourself to those looking to hire you, which is why it’s important to make sure you represent yourself well.
Your Cover Letter
The first thing that employers see during the application process is your cover letter. If you’re handing it in person, you should have it on top of your resume. If you’re applying online, employers will read your cover letter first to get an understanding of who you are before they look into your credentials.
Including a cover is like adding your personality to your experience. Take the time to explain why the job you’re applying for would mean something to you, it’s your first step into convincing them why they should hire you.
Your cover letter should not be the same for every job you apply to. Different characteristics of yourself will adhere to the values of the companies you are applying with. When reading the job description, read between the lines. The language that is used there will give you a good gauge of what kind of person they are looking for.
Bonus tip: Not everyone includes a cover letter, so you can easily weed out the competition by adding your own personal flare to show your dedication to the position you’re looking to fill.
Your resume is the second thing an employer will look at. You could be the most qualified candidate for the job, but without a resume that reflects that your experience can slip through the cracks.
When listing your experience, be sure to include responsibilities you held and wins you had with the company – but without going into too much detail. Your resume should be concise and organized while highlighting the assets you have brought to past jobs or volunteer work.
Find a template to help organize your information so that your resume is easy to read and pleasing to the eye. Again, showing you’re putting in effort is something that stands out. You don’t have to be a designer to create an aesthetically pleasing resume.
How you present yourself is crucial in showing an employer if you fit with the company or not. We understand that interviews can be daunting and nerves – or even just our normal social abilities – can interfere with putting our best face forward at times. But there are other ways besides being incredibly charming in an interview that can make you stand out.
Sometimes the first interview is over the phone. When you receive the call there are a few best practices that will show that you’re present during the interview. Things like being in a quiet room, with zero distractions can really help you zero in on points you are trying to get across. Try to make sure you’re speaking clearly; you may be nervous but when you enunciate your words it comes across as more confident. Lastly, believe in yourself. Sure, it sounds corny, but if you don’t, how do you expect employers to? You were chosen for the interview for a reason, so just repeat that in your head while you’re communicating.
During an in-person interview make sure to dress appropriately. You may not be semi-formal on a normal day, but until you feel out the office standards for dressing. Make sure you’re wearing your “Sunday best” while staying true to your expression of self.
Most importantly: come prepared. Research the company that you are interviewing for, this step is vital in your success.
Collateral and Networking
Something that can really enhance your personal brand is the collateral you have to show those you are networking with. If you’re a freelancer, or a creative, you should have an online portfolio, or even in an interview have a physical portfolio you can leave behind. If you are more business oriented, have business cards to hand out at mixers or when you run into like-minded people on the street.
Networking is extremely important in building a good reputation. The more people you know the more potential opportunities you have for jobs, contracts, and references. The world is a small place and the more good impressions you leave on people, the more people you have you in your corner when head-to-head with potential candidates for a job you’re applying to.
In the end, an employer is looking for effort and initiative. They want to see your personal values and brand line up with theirs. So, putting in effort to impress them is something that won’t go unnoticed. Plus, all of these things are great training into figuring yourself out, what you want from a job and an employer, and understanding what you can contribute in the long run.
And lastly, be YOURSELF. You are choosing your place of employment, as much as they are choosing you. It’s important to be confident in who you are, and what you have to offer to find the perfect fit.
Good luck & comment below if you need any more tips!