IMI People Leads the Way For Women In Trades

FOR IMMEDIATE RELEASE – IMI – The largest installation resource company in North America, announces today, the official launch of its Women’s Empowerment Platform in celebration of International Women’s Day.

“Programs and resources that support women in the trades are the key to reducing the worldwide skills gap. The demand for skilled tradespeople is high, which means jobs are available. It is an incredible time to introduce new opportunities for women and increase female representation in our industry. These opportunities can be absolutely life-changing for women who are marginalized. When women are empowered, they’re unstoppable.”  – says IMI’s Founder, Diana Cuttell.

Cuttell is the founding force behind IMI. Her business acumen and ability to stay ahead of rapidly evolving market trends in the material handling sector has distinguished her as an industry powerhouse. In addition to her role as Founder, she is an active and passionate philanthropist for social causes.

With corporate offices and active job sites throughout North America, IMI has found an opportunity to develop the IMI Women’s Empowerment Platform that celebrates and promotes women in trades. The platform introduces and encourages women to join the industry, feel empowered, and share their experiences to encourage other women to explore a meaningful, long term career path.

According to the U.S. Bureau of Labor Statistics, of the 8.3 million people that were employed in field production of the construction and extraction industries in 2018, only 3.4% were women.

“At any given time, our workforce is made up of 15% – 19% female IMI technicians in the field. Compared to the national average, we’re doing well – but I’m confident we could be doing much better in that department. Women in the field are an incredibly powerful asset and bring a different contribution and perspective that is vital to the success of this industry.”  – Rudi Asseer, CEO

IMI is dedicating the month of March to celebrate its female employees by publishing their success stories on their social platforms, releasing an exclusively designed shirt that honors women in trades and campaigning for more female representation and equality in the field.

About IMI

Founded in 1998, IMI is the largest installation company in North America, delivering technical resources and solutions to the supply chain industry. Offering turnkey installation talent and OEM product deployment in fields such as manufacturing, supply chain, automation and robotics, IMI has qualified, trained and deployed thousands of technicians throughout North America and has worked with some of the world’s most progressive Fortune 500 companies for over 20 years. For more information, visit



Media Contact
Alexandra Rodionova
Brand and Culture Manager
1.877.484.4484 ext 504

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