Meet our executive team

Leadership team

Twenty years ago, Founder Diana Cuttell took an idea and built it into a thriving international company with operations throughout North America. Her business acumen and ability to stay ahead of rapidly evolving market trends has distinguished Cuttell as one of Canada’s most successful female entrepreneurs.
Diana Cuttell


Focused on international growth, digital transformation and expansion into new markets, Asseer placed IMI on the frontier of automation and artificial intelligence technology in the material handling sector.
Asseer’s energy, reputation and executive experience in the banking sector helped attract an exceptionally strong executive team capable of executing on Asseer’s visionary leadership. He also runs. Like a lot.
Rudi Asseer

President & CEO

As the youngest person on the team, Andrew Rosil has earned himself a spot as the operations controller by implementing policies and executing business strategies including opening the IMI EU office in Lisbon, Portugal.
Andrew Rosil

Director, Operations - Corporate

With over 10 years of accounting experience, Rav emigrated to Canada from Uzbekistan in 2011. From the banking world, to assurance, to IMI, Rav brings of a wealth of knowledge and expertise to the organization.
Rav Yakubov

Corporate Controller

Since joining IMI over 15 years ago, Amy has been a highly contributing member and paramount to driving IMI’s annual growth year after year. Amy has expanded and developed within IMI to assume the top sales leadership role, redefining the lens of high-performance sales and teams while carrying IMI into the next phase of growth.
When she's not spending her time with her daughter or at an airport, you can likely find her in an arena or stadium cheering on her favourite sports teams.
Amy Scott

VP, Sales & Strategic Partnerships

Spearheading the office in Lisbon, Portugal, Rui contributes his vast experience and knowledge to successfully establish IMI EU. His value stems from his business strategies and global connections to build the foundation for this next adventure. Outside of work, he loves to use his travel opportunities to scuba dive across the world.
Rui Teixeira

Managing Director, IMI EU

Heading up IMI's Grand Rapids location, Mark's 20+ years in the supply chain industry makes him one of the most knowledgeable people on the IMI roster.

Mark's passion and infectious attitude make him one of IMI's most recognizable figures. Fair warning: he's a hugger.
Mark Kremer

Managing Director, Automation Group

John brings over 20 years of installation experience, including his previous experience as Senior Mechanical Installation Supervisor at a Tier 1 Integrator. In order to manage the exceptional growth of The Installation Group, John provides strategic organizational guidance, leadership, and growth in operating profitability through the management of our people and respective processes.
He's also a scratch golfer...
John Speciale

Director, Installation

With over 20+ years customer service experience and 8 years at IMI, Tracie has grown into a Senior Account Executive for our top tier client and has expanded this relationship to a partnership. She excels with building relationships and fulfilling all the needs of the client and her team.
Tracie Goodwin

Director, People Group

The Father of IMI's artificial intelligence platform, Rhonda, David joined the IMI team with Rudi to implement its digital transformation. He worked previously for major organizations such as Newbridge, Alcatel and Matrox as a senior software developer and team leader for over 11 years, managing successful software projects and is fully immersed in the telecom industries during his time there. On his free time he enjoys salsa dancing and volleyball.
David Ker

Chief Technology Officer

Patricia is an accomplished HR senior professional with 20 years of extensive and highly progressive experience delivering value-added services in extremely fast paced dynamic organizations undergoing tremendous change and growth. She is also a contributing member of the Forbes HR Council, a Mental Illness First Aid Instructor and on the board for National Big Wig Day.
Patty Sharkey

Chief HR Officer

Dave has over 35 years building, shipping and marketing software/SaaS. Prior to founding/leading Summit24, a digital transformation services firm, Dave was a former Microsoft Executive for 20 years. He held numerous executive leadership positions including leading Worldwide Windows Consumer Marketing organization, the Digital Media Division and others.
Dave Fester

Chief Product Officer

From the business of sport to the business of marketing, Brendan has dipped his toes in a number of buckets throughout his career. Today, he's driving the ship as it relates to innovative digital marketing strategies with IMI and Leveraging data, technology, and AI to disrupt the world of material handling & supply chain management.
Brendan Lowry

Head of Marketing

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